GOTHAM is a geometric sans-serif typeface family designed by American type designer Tobias Frere-Jones with Jesse Ragan and released from 2000. Gotham's letterforms were inspired by examples of architectural signs of the mid-twentieth century. Gotham has a relatively broad design with a reasonably high x-height and wide apertures.
Since creation, Gotham has been highly visible due to its appearance in many notable places. This has included Barack Obama's 2008 presidential campaign, Michigan State University branding, and the 2016 federal election campaign of the Australian Labor Party. The font has also been used on the cornerstone of the One World Trade Center in New York. It is also the current font used in MPAA title cards for film trailers in the U.S.
Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version. It is published by Hoefler & Co., the company of Frere-Jones' former business partner Jonathan Hoefler.The font is currently used in the Discovery, Inc., Taco Bell and Golf Galaxy logos.
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GOTHAM FONT
Reviewed by MEDIA TOONS INDIA
on
June 21, 2021
Rating:
Reviewed by MEDIA TOONS INDIA
on
June 21, 2021
Rating:
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